About LABFRESH

Founded in Amsterdam, LABFRESH is a pioneer in performance menswear, utilizing advanced textile engineering to create clothes that repel stains, odors, and sweat. Our innovative approach combines classic European tailoring with high-tech functionality to reduce the environmental footprint of fashion through less washing and longer wear.

Our Mission

Our mission is to fight overconsumption by creating durable, stain-repellent apparel that stays fresh longer and requires minimal maintenance.